Privacy policy

Last updated: July 16, 2026

VERTEX GLOBAL SUPPLIES LTD (Company Registration Number: 17317318, registered in the United Kingdom), trading as CritterThrive, operates this website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). CritterThrive is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information, depending on your interaction with our Services and as permitted by applicable law:

Contact details: name, billing address, shipping address, phone number, and email address.

Payment details: credit card, debit card, or other payment information required to process your orders.

Account information: username, password, preferences, and settings.

Transaction details: items you view, add to your cart, wishlist, purchase, return, or exchange.

Communications: information you share when contacting customer support or emailing us.

Device and usage data: browser type, IP address, device identifiers, and how you interact with our website.

How We Collect Information

We collect personal information in the following ways:

Directly from you, such as when you create an account, place an order, or contact us.

Automatically, through cookies and similar technologies when you browse our site.

From service providers, such as payment processors and shipping companies.

From partners or third parties, when they support marketing or advertising services.

How We Use Information

We use your personal information for purposes including:

Providing and improving Services: processing orders, fulfilling deliveries, handling returns, and customizing your shopping experience.

Marketing and advertising: sending promotional emails or showing relevant ads based on your activity.

Security and fraud prevention: protecting accounts, processing secure payments, and detecting suspicious activities.

Customer support: responding to your inquiries and maintaining our business relationship.

Legal compliance: fulfilling obligations under applicable laws and responding to government or legal requests.

How We Share Information

We may share your personal information in the following cases:

With Shopify, our hosting provider, and service providers such as payment processors, logistics partners, and IT support.

With business partners, to deliver marketing and advertising services.

With affiliates or corporate group members, for business purposes.

When required by law, such as responding to lawful requests or protecting our rights.

In business transactions, such as mergers, acquisitions, or bankruptcy proceedings.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify may collect and process information about your access and interactions with our Store to provide and improve its services. For details about Shopify’s privacy practices, please visit Shopify Privacy Policy .

Third-Party Links

Our Services may contain links to websites operated by third parties. We are not responsible for the privacy or security of those sites. Please review their policies before sharing your information.

Children’s Privacy

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from minors. If you believe your child has provided personal information, please contact us and we will delete it.

Security and Retention

We implement industry-standard measures, including SSL encryption, to protect your personal information. However, no system is completely secure. We retain personal information only as long as necessary to provide Services, comply with legal requirements, and resolve disputes.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access, correct, or delete your personal information.

Request a copy (portability) of your information.

Opt-out of marketing communications.

Restrict or object to certain data processing activities.

Withdraw consent where processing is based on consent.

You can exercise these rights by contacting us (details below). We may verify your identity before fulfilling your request.

International Transfers

We may transfer your personal information outside of your country. Where required, we rely on lawful transfer mechanisms, such as the European Commission’s Standard Contractual Clauses.

California Resident Rights (CCPA / CPRA)

If you are a resident of the State of California, United States, you hold additional privacy rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of such data, our business purposes for collection, and third parties we have shared your data with.
You may request permanent deletion of your personal information held by us, subject to legal exceptions for tax, accounting, fraud prevention and order fulfillment obligations.
You have the absolute right to opt out of the sale or cross-context behavioural sharing of your personal information.

Do Not Sell or Share My Personal Information

To submit your opt-out request, please email us at info@critterthrive.com with the subject line: CCPA Opt-Out: Do Not Sell or Share My Personal Information. We will process your request within 45 calendar days.

We will not discriminate against you for exercising your CCPA privacy rights, including charging different prices or withholding goods and services.

Right to Lodge a Complaint (UK & EU Residents)

If you reside within the United Kingdom or the European Economic Area (EEA):

You are entitled to raise concerns regarding our handling of your personal data with us first by emailing info@critterthrive.com. We will acknowledge your complaint within 30 days and provide a full resolution response promptly.

If you remain dissatisfied with our handling of your data protection complaint, you have the statutory right to submit a formal complaint to the UK Information Commissioner’s Office (ICO), the independent UK data protection regulator:

Official website: www.ico.org.uk
Postal address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Helpline: 0303 123 1113

EU residents may also submit complaints to their local national data protection authority within their member state.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect business, legal, or regulatory changes. Updates will be posted on this page with the “Last updated” date revised accordingly.

Contact Us

If you have questions about this Privacy Policy, please contact us:

VERTEX GLOBAL SUPPLIES LTD

Company Registration Number: 17317318

Registered Office:

7 High Street,

Kington, HR5 3AX

United Kingdom

Email: info@critterthrive.com

Phone: +44 7756644749